8 Best Practices for Lead Gen Forms
One of the questions we ask clients during the initial discovery meetings is: “What are the actions you want website guests to take that will enhance your business?” The answers we hear become goals during the information architecture and user experience phase. After the website launches, they track as internet conversions. What is an internet
Content Marketing Strategies: Repurpose Content with Slideshare
Repurpose Content with Slideshare In my last blog post I provided an introduction, definition and guide to one of the hottest topics in the B2B Marketing space: Content Marketing. In that post titled Content Marketing: The Engine that Drives B2B Marketing I noted that you’ll want to consider ways to repurpose existing content to make
Content Marketing: The Engine that Drives B2B Marketing
Why Content Marketing? Every few years there are ideas that significantly dominate the “internet marketing” discussion. Mobile Marketing and Social Media Marketing are examples, and today the topic at the forefront of nearly every B2B (business to business) marketing discussion is Content Marketing. David Kirkpatrick, Senior Reporter at MarketingSherpa recently wrote, “According to research from
Is Your Website Your MVP?
Have you considered what might happen if a website was entered into the Employee of the Month contest? We aren’t expecting to see a picture of a URL hanging at the entrance of buildings any time soon, and we’re not downplaying the value of hard working employees. We will, however, make a case that a