Understanding EdgeRank: Five Ways To Reach More Fans on Facebook
If you’re a brand, or if you manage social media for a brand, you’ve probably noticed a big drop off in the number of fans you reach with each individual Facebook post. While many brands were surprised to find that 100% of their Facebook posts weren’t seen by 100% their fans, most could count on
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Four Ways to Torpedo Your Social Media Campaign
The main goal of any good social media campaign, obviously, is attract people to your brand page, not to cause them to run screaming in the other direction as fast as humanly possible. Unfortunately, that’s what many inexperienced community managers end up doing. Certain mistakes can sink any social media campaign, no matter how good
Why You Should Never Work From Home
This is a story in 7 parts. Do you have a person in your office who is obsessed with a particular snack food? We do, too. This is Rich. Rich loves Takis. You know, these things: How much does he love Takis? About this much. Luckily for Rich, today we brought him some Takis. Alas,
Birthdays Abound at 435 Digital
After celebrating Lauren’s birthday last week, 435 Digital hit the town Friday night to celebrate Rich’s birthday at Murphy’s Bleachers in Wrigleyville. And while we don’t have any photos of today’s birthday lunch for SEO’s Dario, we do have this old photo of him cleaning out the office fridge. Happy Birthday to all the 435ers