Google Adwords New Feature: Call Extensions
What are the Google Adwords Call Extensions? Putting your company’s phone number into the ad copy of a PPC ad has long been a best practice. If you have the space within the ad, why not? It kills two birds with one stone: Not only do you have the potential to get a phone call
Google AdWords Enhanced Campaigns: The Good, The Bad, and The Ugly
Over the last week or so, you might have seen a cheery box staring back at you when you logged into your Google AdWords account asking you if you want to upgrade your account to take advantage of Google’s new “Enhanced Campaigns.” Upgrade! Enhanced! These are two of the ultimate trigger words for any search
PPC Terminology: Click Through Rate
More than just about any other part of my job as Paid Search Specialist, I get asked about terminology. “What is CPC?” Answer: Cost Per Click “How do I figure out an ROAS?” Answer: Calculate your Return on Advertising Spending by dividing revenue from an ad by the cost of that ad. “Why on Earth
Let Facebook’s Restrictions Motivate You To Improve
This post has taken a huge 180 from what I first intended it to be. As a young crusader for all that is right and just, I was ready to throw my hat in against the tyranny of Facebook and all of the evil practices they’ve seemed to be involved in over the past year
BOOst Your Mobile Paid Search In 2013
For the life of me, I could not think of a way to tie in this post with Halloween. There just isn’t much that’s spooky about paid search (unless you’re doing it wrong). How about we both agree to pretend that I made an incredibly clever and original metaphor comparing conversion rates with mini Snickers