SEO Terminology Explained: Long Tail Keywords
Long Tail Keywords Long Tail Keywords in SEO are the keywords or phrases that are unique to a given business, or specific industry. Long tail keywords are typically easier to rank for in SEO, as there is less cross over between various industries vying for similar keywords. For example, numerous verticals compete for the keyword
Viral Video Thursday: Star Wars Flashmob
As an SEO I always love Flash mobs, especially these ones that play out like the video above, since they remind me of scenes that play out in site traffic. In this flash mob, 2 people start off playing a great version of the Star Wars main theme, which builds into a gigantic orchestra attended
PubCon Las Vegas and YMCA IT Managers Conference
435 Digital’s Director of SEO and Search Strategy Carolyn Shelby has long been a fixture of the SEO conference scene. She is a veteran speaker and panelist, and 435 Digital is proud to have Carolyn represent us at this years PubCon in Las Vegas. Carolyn’s spotlight session today will focus on preparing for some of
RDFa and SEO
RDFa, or Resource Description Framework-in-attributes, has popped up on my radar multiple times over the last few months as a promising SEO resource. For those who haven’t seen a break down,RDFa is a set of web code attributes that will allow web developers and SEOs more opportunity to communicate specifically to search engines. Currently, SEOs
Integrated Digital Marketing: SEO and Web Development
SEO and Web Development: Part One of a Three Part Series on Comprehensive Web Development We’ve been talking a lot at our 435 Digital Meetings about the overlap between various departments of our Digital Marketing team. One of the things that became apparent in these meetings is that it can be hard to describe under what circumstances