SEO Tools for Beginners
Learning the principles of SEO and using SEO tools well can be daunting for beginners. The alphabet soup of acronyms and industry jargon alone can take months, if not years, to understand. In addition to the learning curve associated with all the terminology, a beginner SEO needs to be careful to fill their tool belt
Example of Reputation Management from SEJ
Minding my own business, and doing some trolling very important research, I came across this post from Search Engine Journal. It appears that SEJ had posted some form of politically charged blog entry regarding the availability of firearms on Google, which turned into a flamewar about firearms and politics. These types of posts are rarely
SEO Terminology Explained: Keyword Research
Keyword research is the study of the search queries that are most beneficial for a given business to rank for on search engine results pages.(“Rank for” means that when someone searches for a given phrase in Google, your website is the first result a user sees.) Keyword research takes into account the amount of times
SEO Terminology Explained: SERP
SERP, or SERPS, stands for Search Engine Results Page or Pages. Essentially, a SERP is the web page that is displayed when you search for something in Google your favorite search engine. These results pages typically consist of at least 2 types of results, typically paid search results, and organic results. Here is a beautifully
SEO Terminology Explained: Duplicate Content
Duplicate Content Duplicate Content is essentially content that search engines recognize as being re-posted or re-purposed. Duplicate content can be a product of webmaster oversight or sloppiness, or an attempt by unscrupulous webmasters to manipulate search rankings for their site by gaming the Google system. Either way, duplicate content can negatively affect your web efforts