Even the Girl Scouts Went Viral
When cookie sales and membership started slipping, the organization started looking for new ways to spread their message and drive cookie sales. That’s when social and viral marketing became the next step in their business strategy.
5 Social Media Hot Topics
A Twitter security flaw affected thousands. Users unwillingly retweeted messages directing their followers to third-party sites including pornography!
Video: We Gon Find You
New trend remixes authentic content and turns them into viral hits, money makers A local news station’s coverage of an attempted rape was discovered and re-purposed into a song so popular that it has more than 21 million hits and is currently number 77 on iTunes Top 100 list garnering $1.29 a download.
Twitter Rolls Out New Interface, Bores Journalists
Yesterday, at a long and snore-inducing press conference, the folks at Twitter made a huge announcement: the micro-blogging service will be changing its user interface dramatically for the first time since its launch in 2006, with a very Mac-esque video to kick it off.
ROE: Return on Engagement
It’s clear. People love the digital space. 500 million Facebook users are building their social identities and connecting with others. 145 million Twitter users are sharing thoughts, links and information.