Archive:

435 Digital is hiring sales reps in Chicago, Hartford, Orlando & Ft. Lauderdale

Are you the type of sales person that wants to be rewarded for every dollar you sell? Do you understand how to sell SEO, web development and social media?
Do you want to work for a new business unit within one of the largest and strongest media companies in the world? If so, read on.

How Twitter can be a link building tool

Looking for a natural and impactful way to build links online? Then consider Twitter, says Brent D. Payne, 435 Digital’s director of SEO and social media. Here’s what to tell the skeptical CEO.

How hotels can use social media to help stranded travelers

Chicago’s historic blizzard created a new kind of opportunity. Thanks to the rising popularity of social media, several local hotels were able to identify, reach out to and ultimately help stranded travelers. Here’s their advice.

Social Media Icon: @ScottKleinberg on @RedEyeChicago

Scott Kleinberg manages @RedEyeChicago, which has more than 30,000 followers and is used to gather news, tips and photos for the newspaper.
We recently spoke with Scott about how he’s created community around @RedEyeChicago and how businesses can use Twitter effectively.

Why social media was made for family-owned businesses

At its core, social media is about authenticity, transparency and community. The same can be said for family-owned businesses that go back generations.