Accentuate the positive on Yelp
Follow the advice of Johnny Mercer’s great song when it comes to working social media channels like Yelp. You’ve got to accentuate the positive Eliminate the negative Latch on to the affirmative Don’t mess with Mister In-Between Do a self-check. It’s hard to take criticism and it could be that the customer is being a
Ho! Ho! Ho! — #Ho!
Image: Andreas Rentz / Getty Images We’ll be taking a holiday break here at the 435 Digital blog. To spread a little cheer I’m presenting a few clips from the top 15 holiday movies of all time as voted by Chicago Tribune’s Red Eye readers. It’s an eclectic collection. But for me, the holidays are
Facebook Timeline demystified
The Chicago Tribune’s Tribune Media Group has been working with CBS-2 Chicago News to help viewers understand changes in various social media platforms. This morning, the Chicago Tribune’s Tracy Schmidt discussed Facebook’s new Timeline feature and what that means for your Facebook presence. Tracy did an awesome job – she always does. I’d also like
Why big digital won’t win local business advertising
If you are a local business and you want to advertise, where do you advertise these days? It’s a great question. And one that many people are rushing to answer, because your advertising dollars – dear readers who are local businesses — represent billions of dollars in revenue for advertising agencies or media companies. But
Four destinations for understanding Google+ pages
Things are coming along nicely over at Google+ pages. The Googlers are hard at work adding all kinds of features. and you can read about them on a number of pages. The official Google blog, The official launch page for Google+ Brand Pages. A new resource that could become valuable as it evolves is the