SES Chicago: Keyword Modeling Analysis
As one of the last sessions of the first day of SES, Bill Hunt (@billhunt) spoke about ways to improve your keyword research – both how to find better keywords, and how to better use the keywords that you find. With keyword research, we as digital marketers have the opportunity to really match what the
SES Chicago: Metrics for Success in the Mobile and Apps Ecosystem
This afternoon’s panel was moderated by Melanie White, Special Projects Editor, ClickZ, and featured Adam Singer, Product Marketing Manager, Google Analytics, Diran Hafiz, Director of Mobile, Comscore, and Jonathan Allen, Director, Search Engine Watch. The panel started off with an announcement of a mobile marketing report released by ClickZ and the Google Analytics team detailing
SES Chicago: Site Architecture and User Search Optimization
At SES Chicago this morning, Shari Thurow (@sharithurow) gave a talk titled “Next-Generation Site Architecture” to an audience that nearly filled the grand ballroom. Shari presented several best-practice ways to go about building your website and ways to think about how it can help in making your business successful. The main thing is to always
Facebook Cover Photo Tips for Your Business
The Facebook cover photo is the largest image on your business Facebook page and is often a missed opportunity for many businesses. Before you start brainstorming what might look good in that space, you’ll want to know exactly what Facebook won’t let you post there: Calls to action (ex. “Call Now for a Free Consultation!”)
Four Ways to Torpedo Your Social Media Campaign
The main goal of any good social media campaign, obviously, is attract people to your brand page, not to cause them to run screaming in the other direction as fast as humanly possible. Unfortunately, that’s what many inexperienced community managers end up doing. Certain mistakes can sink any social media campaign, no matter how good