Archive: November2012

Let Facebook’s Restrictions Motivate You To Improve

This post has taken a huge 180 from what I first intended it to be. As a young crusader for all that is right and just, I was ready to throw my hat in against the tyranny of Facebook and all of the evil practices they’ve seemed to be involved in over the past year

SES Chicago: SEO Diagnostics for the Skilled Search Engine Mechanic

In the last session of the day, Chris Boggs (@boggles) and Grant Simmons (@simmonsnet) presented a session on SEO diagnostics. Chris focused more on the process that you should go through when diagnosing a site, and Grant talked more specifically about how to use Google’s own search results pages (SERPs) to help determine your site’s

SES Chicago: Web Analytics Dive Deep

The Web Analytics Dive Deep session on Thursday afternoon was presented by Thom Craver (@ThomCraver). This session focused primarily on how to use Google analytics to tell stories about visitors on your website, especially from the perspective of someone who does a lot of email campaigns. There are ways in Google Analytics to track clicks

SES Chicago: Content-Driven SEO

Evan Bailyn (@ineffable111) stands for doing what’s right when it comes to producing and publishing content on the web. At his SES Chicago presentation “Building a Massive Customer Base through Content-Driven SEO,” he frequently suggested that when you are in the middle of writing content, adding links, pursuing in-bound links, and all of the stuff

SES Chicago: Linkbuilding in a Post-Penguin World

Linkbuilding is definitely one of the new top priorities in the SEO world. But not just any linkbuilding; linkbuilding that won’t get you penalized by Google, linkbuilding that will stand the test of whatever black and white animal that Google decides to throw at us next. With that in mind, Jon Ball (@linkbuildingjon) talked about