SEO Terminology Explained: SERP
SERP, or SERPS, stands for Search Engine Results Page or Pages. Essentially, a SERP is the web page that is displayed when you search for something in Google your favorite search engine. These results pages typically consist of at least 2 types of results, typically paid search results, and organic results. Here is a beautifully
Instagram For Online Marketing
What Instagram Can Do for your Online Marketing Does your brand have a presence on Instagram? Are you missing out on 80 million active users by not being on it? Instagram is an Internet-based program that allows people to share pictures with others for free. Users upload pictures they take from their iPhones and Android
Mobile-Friendly Website – Why and How for Your Small Business
Why does a small business need a mobile friendly website? How do people find out about your business? Do they hear about you from their friends or co-workers? Do they stumble upon your storefront as they are walking down the street? Do they see an ad for your business in the local paper? All of
SES 2012: Meaningful SEO Performance Metrics
Aaron Friedman, SEO Manager for Spark moderated this panel featuring Ryan Jones, SEO Manager of Sapient and Chris Keating, VP, SEO and Conversion Optimization at Performics. Ryan talked about the importance of goals. He suggested measuring what makes sense, not just things that are measurable. He defined the following as viable SEO goals: Sales Leads
SES 2012: SEO 2013 – The Future of Search
Wednesday morning’s session was packed, and featured some SEO heavy hitters, inluding: Moderator: Dana Todd, Vice President of Performance Innovation, Performics Bruce Clay, President, Bruce Clay, Inc. Dan Cristo, Director of SEO Innovation, Catalyst Online Andrew Delamarter, Director of Search Marketing, HUGE, Inc. Anne F. Kennedy, SES Advisory Board; International Search Strategist, Author, Beyond Ink