Social Media Week Chicago – an agile gathering of practitioners
If you didn’t make Social Media Week, you can learn much by simply surfing the Social Media Week website. Many sessions were blogged by participants and we had a great Twitter stream. Both provided good info. I’ve curated the top-rated videos from YouTube [Sorry - you can only see them on the Storify site. New technology has its bugs.] I’ve added related Tweets and photos from Flickr – all marked with the hashtag #SMWChicago and tied them up with a Storify to get you started. Enjoy!
| “ | RT @BillyDec: Can u hit the twitter & facebook icons on my TV segment for me? http://t.co/0drHgSET Sharing is caring! Thank u kind one! RT | |||
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Chat with Billy Dec, Rockit Ranch and Paul Rand, Zocalo Group.
Most impressive thing?
Dec: I have met a lot of strangers who have become friends.
Rand: The change in the political dynamics.
Advice to marketers?
Rand: Start by listening. You want to have a conversation.
Fave Platform?
Dec: Twitter – I like to keep it short and fast.
Rand: Twitter. But all the others play a different role.
Also check in at "Sub 51 - Social Media Week" #SMWChicago
Photo by www.krecu.com on flickr
| “ | RT @jenn_swann: My first blog post for #SMWChicago – Tucker Max: entertainment or self-indulgence? http://t.co/WEiJTc1m | |||
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Groundbreaking tool? It’s Twitter.
Which platform? The platforms will become background. It’s how you use them and what you say.
Advice to marketers? To me if it’s not authentic, it’s pretty worthless.
The nature of social media is at odds with the nature of consumerist culture.
| “ | Great interview on WGN with Harvey Morris about Social Media Week Chicago http://j.mp/nwrXX0 #smwchicago #in | |||
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Chat with Harvey Morris, Chicago Convention and Visitor’s Bureau.
Most amazing? Everyone is involved in social media at some level.
Advice for marketers? Start small.
Fave Platform? Family connects via Facebook.
Tiffany dome 1
Photo by jasmined on flickr
Chat with Blagica Bottigliero, Motorola.
Groundbreaking tool? Obviously Twitter. Fast updates online
Advice to other marketers? Find a couple of influencers online and see what topics come up. Read the case studies.
Platform? All of the above. Pick one that you want to excel at.
SWMChicago_signage
Photo by joycemsullivan on flickr
| “ | Christine Cea, brand pr director for @unilever loves the dichotomy of danger (l) and opportunity (r) http://t.co/ojHXqhft #smwchicago | |||
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Chat with Christine Cea, Unilever.
Groundbreaking? Use Twitter while watching TV.
Advice for marketers? Listen.
Platforms? I spend more time on Facebook it’s interacting with friends. On Twitter, I am following the professional POV.
Don't forget to check in!
Photo by jasmined on flickr
| “ | Ryan Stonehouse, part of the core Google+ project team. Kicking things off. #smwchicago http://t.co/lgMCS602 | |||
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Chat with Ryan Stonehouse, Google.
Greatest project? The Intel project with Facebook. The Museum of Me.
Advice for marketers: Focus on the user and understand exactly who the audience is.
Fave Platform? Google+ – it has to be! We are just getting started.
Googler talking about the future of G + #womma #smwchicago
Photo by Amber Porter Cox | AKA @amberportercox on flickr
435 Digital
435 Digital is the interactive agency arm of the Tribune Company and helps businesses build and promote brands on the web through web development, SEO, social media, and SEM.
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