Google adds local, mobile reach with Zagat
In Dealbook, The New York Times reports that Google spent between $100 million to $200 million to buy Zagat, which has faced increasing competition from online upstart Yelp. Others place the sale price considerably lower. Online advertising is an increasingly lucrative market, one that analysts estimate to be about $140 billion a year, the NYT reported. Google intends to keep publishing the print guidebooks, but is undecided about how it will integrate Zagat’s website into Google Places.
Who’s the fairest Facebook fan of all?
Small businesses running Facebook pages who want to understand who their most valuable fans are might find help with Booshaka. Booshaka plans to compete with Klout as a platform measuring social media influence but specifically among Facebook fans. Booshaka claims it is analyzing larger amounts of data — 125 million Facebook users versus Klout’s 100 million. To date, Booshaka offers a free leaderboard for Facebook; a social rewards and analytics dashboard; and a tool for advanced insights.
Ease the Main St. squeeze with online marketing
- Request Better Payment Terms
- Social Networking
- Improve Customer Service
- Use Online Directories
- Separate Your Personal from Your Business Credit
Our favorites? No surprise – 2, 3 and 4 have to do with your online marketing.
Social networking is extremely cost effective. You can engage your audience directly and inexpensively with Facebook and Twitter. Improving sustomer service goes hand in glove with effective use of social networks and it is less costly to keep existing customers than to acquire new ones. Using Online Directories – such as Google Places — is often free and inexpensive and connects you with your customers.
- What We’re Reading: Mobile Platforms, Google Algorithms, and Pinterest
- Google+ Local Information Now Common in Search Results
- What We’re Reading: Facebook Privacy, More Google Algorithms, and Reddit Strikes Back
- What We’re Reading: Thursday, September 27, 2012
- What We’re Reading: Wednesday, September 26, 2012