The social media marketing strategy of Metropolis Coffee Co.

Metropolis Coffee Company, a small-batch artisan coffee roaster and café in Chicago, has always stayed away from traditional advertising. It’s not a question of money. It’s about ethics.

Ask An SEO: Creating your online brand before you quit

Q. I want to start working now on my online brand now without raising suspicions at the agency. What can I do over the next six months to ensure that I rank high on search engines?

The social media marketing strategy of Wow Bao

How Wow Bao, a fast-casual Asian restaurant chain in Chicago, uses creative social media tactics on Twitter, Facebook & FourSquare to get customers coming back.

Social Media Icons: @ColonelTribune on the evolution of Twitter

He has more than 800,000 followers on Twitter, has been written about many times and was even named by Twitter as a user to follow. We recently spoke with @ColonelTribune about Twitter, how it’s evolved in three years and some previously undisclosed personal information.

Online Reputation Management: Does “Reverse SEO” exist?

It’s increasingly important to protect your brand’s integrity online as more people turn to search engines for everything from restaurant reviews to online shopping to medical advice.

Brent D. Payne explains 5 ways you can protect your brand online.