Comments on: Starting your company blog: Planning your editorial strategy http://435digital.com/blog/2010/12/02/starting-your-company-blog-planning-your-editorial-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=starting-your-company-blog-planning-your-editorial-strategy 435 Digital Wed, 30 Jan 2013 22:29:33 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Dave Hitt http://435digital.com/blog/2010/12/02/starting-your-company-blog-planning-your-editorial-strategy/#comment-61 Dave Hitt Fri, 03 Dec 2010 14:36:33 +0000 http://435digital.com/?p=2665#comment-61 A very thoughtful post, Tracy... I especially like the idea of having posts set aside as "evergreen" posts. (Great colloquialism there!) I'm not sure if you guys will talk about this or not but one of the issues I struggle with as a business blogger is relative length/depth of content. I find that I've moved away from shorter posts to maintain a consistent, longer-format "voice" for our blog. Do you guys have any thoughts on mixing up the relative level of depth to your posts? Are shorter entries, mixed in with longer, more detailed ones, a good idea? I find that, between Twitter/SMS and long format blogging there's a bit of dead zone for content delivery. Thanks for your thinking! A very thoughtful post, Tracy… I especially like the idea of having posts set aside as “evergreen” posts. (Great colloquialism there!)

I’m not sure if you guys will talk about this or not but one of the issues I struggle with as a business blogger is relative length/depth of content. I find that I’ve moved away from shorter posts to maintain a consistent, longer-format “voice” for our blog. Do you guys have any thoughts on mixing up the relative level of depth to your posts? Are shorter entries, mixed in with longer, more detailed ones, a good idea? I find that, between Twitter/SMS and long format blogging there’s a bit of dead zone for content delivery.

Thanks for your thinking!

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