Comments on: How to make your local business rank higher on Google http://435digital.com/blog/2010/11/23/how-to-make-your-local-business-rank-higher-on-google/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-your-local-business-rank-higher-on-google 435 Digital Wed, 30 Jan 2013 22:29:33 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: BrentDPayne http://435digital.com/blog/2010/11/23/how-to-make-your-local-business-rank-higher-on-google/#comment-57 BrentDPayne Fri, 03 Dec 2010 18:48:09 +0000 http://435digital.com/?p=2615#comment-57 Harris, Thanks for the feedback and for your insight on Tribune's SEO for archives. You are right that our SEO for archived material is less than optimal. This is due mainly in part to Tribune's CMS not keeping content in our database for an extended period of time. Good news though is that we recently fixed this problem and most of our archives can now be seen at http://articles.chicagotribune.com, http://articles.latimes.com, etc. This is a recent program so not all of our older content may be online. Moving forward you will see much better results however. I have felt strongly that keeping old content live on our sites is imperative for not only good SEO but for proper journalism. We, in many ways, are the scribes of history; we stop keeping that content in a format that makes it easy for users to find (like the Internet) then we are doing the public a disservice. Of course, there are costs associated with all of this and, as you may know, the media industry is having a difficult time right now. Harris,

Thanks for the feedback and for your insight on Tribune’s SEO for archives. You are right that our SEO for archived material is less than optimal. This is due mainly in part to Tribune’s CMS not keeping content in our database for an extended period of time.

Good news though is that we recently fixed this problem and most of our archives can now be seen at http://articles.chicagotribune.com, http://articles.latimes.com, etc.

This is a recent program so not all of our older content may be online. Moving forward you will see much better results however. I have felt strongly that keeping old content live on our sites is imperative for not only good SEO but for proper journalism. We, in many ways, are the scribes of history; we stop keeping that content in a format that makes it easy for users to find (like the Internet) then we are doing the public a disservice. Of course, there are costs associated with all of this and, as you may know, the media industry is having a difficult time right now.

]]> By: Harris http://435digital.com/blog/2010/11/23/how-to-make-your-local-business-rank-higher-on-google/#comment-56 Harris Fri, 03 Dec 2010 16:59:28 +0000 http://435digital.com/?p=2615#comment-56 Tracy and Brent -- The Tribune's own SEO is not very good, to put it mildly. Why aren't the paper's archives -- even from a few years ago -- online and highly Googleable? It would add to the Trib's footprint online, to say nothing of its respect -- great work has been done in the past that now doesn't see much light. I followed a news story a few years ago I won't name here but it was covered by both the Trib and the New York Times. I recently tried Googling the Trib reporter's name, and none of the articles came up except for a few linked from the Tribune by another site. When I tried Googling the Times reporter? Even though that reporter was apparently no longer at the Times, all the links showed up on Google, and once linking over to the Times site, there was a handy archive that could be searched by topic or the reporter's name, going back for years and years. The Times also uses links within current stories that refer readers to archived coverage of that topic. Wish the Tribune did the same. Tracy and Brent —
The Tribune’s own SEO is not very good, to put it mildly. Why aren’t the paper’s archives — even from a few years ago — online and highly Googleable? It would add to the Trib’s footprint online, to say nothing of its respect — great work has been done in the past that now doesn’t see much light. I followed a news story a few years ago I won’t name here but it was covered by both the Trib and the New York Times. I recently tried Googling the Trib reporter’s name, and none of the articles came up except for a few linked from the Tribune by another site. When I tried Googling the Times reporter? Even though that reporter was apparently no longer at the Times, all the links showed up on Google, and once linking over to the Times site, there was a handy archive that could be searched by topic or the reporter’s name, going back for years and years. The Times also uses links within current stories that refer readers to archived coverage of that topic. Wish the Tribune did the same.

]]> By: Mike Montgomery http://435digital.com/blog/2010/11/23/how-to-make-your-local-business-rank-higher-on-google/#comment-55 Mike Montgomery Fri, 03 Dec 2010 16:05:34 +0000 http://435digital.com/?p=2615#comment-55 Great tips and ideas on making sure your business gets the most from Google. These are easy tips that will cover the basics for you. In addition to Google, be sure to consider some of the same ideas for Yahoo! and Bing. These search engines bring less traffic but from my research, they typically can bring higher quality traffic. Great tips and ideas on making sure your business gets the most from Google. These are easy tips that will cover the basics for you. In addition to Google, be sure to consider some of the same ideas for Yahoo! and Bing. These search engines bring less traffic but from my research, they typically can bring higher quality traffic.

]]> By: Paul Tashner http://435digital.com/blog/2010/11/23/how-to-make-your-local-business-rank-higher-on-google/#comment-54 Paul Tashner Fri, 03 Dec 2010 14:01:47 +0000 http://435digital.com/?p=2615#comment-54 Great article. Google redefined marketing as we knew it, and it's a challenge keeping up with all the "new-fangled" ways we need to learn and use to remain competitive in our marketing. Your specific tips are relevant and timely and we'll put them into action today. Thank you. Great article. Google redefined marketing as we knew it, and it’s a challenge keeping up with all the “new-fangled” ways we need to learn and use to remain competitive in our marketing. Your specific tips are relevant and timely and we’ll put them into action today. Thank you.

]]>