Why Your Restaurant Needs a Facebook Page
Vitrue.com announced the Top 25 Most Social Restaurants. Coming as no surprise, corporate giants like Starbucks and McDonald’s topped the list, but what did catch our attention were the rankings of Krystal and Pinkberry. Smaller restaurant chains can run equally as competitive social media campaigns, proving that size doesn’t matter. Restaurants like Krystal and Pinkberry have built their social media platforms on customer loyalty. A successful business used to be built on the literal word of mouth. With social media in the mix, our world has become word of mouth on steroids.
Red Robin has almost 100,000 Facebook fans and utilizes their opinions to learn about their business. Red Robin’s customer satisfaction vendor Empathica, distributed an online survey for a chance to win cash prizes. Those who took the survey were asked to recommend the survey to their Facebook profile page. 1,500 recommended the Red Robin survey, which the company estimates to be 225,000 positive impressions.
Andrew Datars, VP-product management at Empathica said, “We are trying to find those brand advocates and make it easy and rewarding to be promoters, to get out and advocate for the brand.”
Just don’t assume the only people on your Facebook page are your fans. Having the proper Facebook page up give legitimacy to curious potential customers who have heard about your brand. Ruby’s Facebook page get 1/3 the number of page views as the company’s main website. Ruby’s is not alone, according to Vitrue’s.com restaurants make up 7% of brands in social media.
The Vitrue 25 Top Social Restaurants
- Starbucks
- Subway
- McDonald’s
- KFC
- Krystal
- Burger King
- Wendy’s
- Taco Bell
- Dunkin’ Donuts
- Chipotle
- IHOP
- Chili’s
- Jack In The Box
- Pizza Hut
- Dairy Queen
- Olive Garden
- Chick-fil-A
- Denny’s
- Pinkberry
- Boston Market
- Dominos
- White Castle
- Applebee’s
- In-N-Out Burger
- Arby’s
435 Digital
435 Digital is the interactive agency arm of the Tribune Company and helps businesses build and promote brands on the web through web development, SEO, social media, and SEM.
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