Data Geeks Rejoice! Twitter to Add Real Time Analytics!
Remember last week when I was complaining about Twitter not including real-time analytics with its new roll out? Well, I must eat my words:
I am an analytics/data nerd, and I am ridiculously stoked. Apparently the folks at Twitter acquired analytics startup Trendly and will be absorbing it into the Twitter functionality. According to ReadWriteWeb:
“The product will leverage algorithms similar to the Twitter Resonance concept,” Justin Kistner writes on the WebTrends blog, “in order to show users which tweets are spreading, who is influential in their network, and more. The emphasis is on real time in order to help users make adjustments on the fly to their tactics.”
This is great, and I really hope they will expand the offering to include Twitter integration/retweeting from websites and blogs as a metric as well.
This is awesome and big and a wonderful complement to the data that Facebook provides through insights. Good job, @ev and the gang.—KEIDRA D. CHANEY
Bob McDonald
Bob oversees all sales, marketing and operations of 435 Digital. He has extensive background in digital sales and launching successful start-ups. Before 435 Digital, Bob oversaw all online and mobile sales for Chicago Tribune’s brands. This included ChicagoTribune, Metromix, Triblocal and ChicagoNow. As the first sales manager of ChicagoNow, Bob developed several strategies to monetize the innovative blog network. Under his guidance, ChicagoNow was profitable in less than one year after its launch. Before joining Tribune in 2009, Bob launched the interactive sales team at Fox Chicago. In less than one year, his team generated $1.2 million in revenue. Previously, Bob oversaw all sales for HuntingNet.com, the world’s largest hunting website. At Midwest Outdoors, a TV show about hunting and fishing, Bob worked in production, sales and did on-camera work.
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