Many businesses (in fact many people) have no idea what Search Engine Optimization is.

So here is my explanation what it is:

Google (or if you prefer Yahoo!, Bing! and ::sigh:: AOL) is the new phone book. It’s where users go to find businesses. Instead of flipping through a heavy-crinkly brick of pages to find a phone number,  you can actually search and pick out companies by putting in a couple of keywords. To get your business listed on Google you need a website. The goal for most companies is to get their website on the first page of results.

To accomplish this requires a deft strategy that constantly evolves. Google’s system in ranking pages is top secret and constantly changes. However there are practices that do greatly affect page rank.

This includes:

• Using keywords that are appropriate for your industry (this can include products, services and brand names)
• Good, focused writing (I can’t this stress enough. Don’t simply stuff keywords on the copy)
• Having all of your pages link to each other (having a nav bar isn’t enough)
• Getting other websites to link to your website
• Letting people know you have a website!

Of course there’s alot more that goes into SEO than just good keyword copy. If you’re ready to rumble on the digital landscape drop a line to your friendly neighborhood social media consultant.

435 Digital

435 Digital is the interactive agency arm of the Tribune Company and helps businesses build and promote brands on the web through web development, SEO, social media, and SEM.

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