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	<title>Comments on: Three Things Most Viral Videos Have in Common</title>
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		<title>By: Twitter Rolls Out New Interface, Bores Journalists</title>
		<link>http://435digital.com/blog/2010/08/18/the-three-things-in-common-that-most-popular-internet-videos-have-are/#comment-7</link>
		<dc:creator>Twitter Rolls Out New Interface, Bores Journalists</dc:creator>
		<pubDate>Wed, 15 Sep 2010 23:21:37 +0000</pubDate>
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		<description>[...] What will this mean for businesses that market on Twitter? For one thing, the new interface will render customizable twitter backgrounds obsolete so that cottage industry is now a bust (however, considering the number of twitter users that use third party apps exclusively, perhaps this isn’t a huge loss). On the other hand, brands that utilize multimedia content now have a new channel that is friendlier to their products. Expect more innovations with viral video and Twitter in the coming months. (Imagine how embedded video would have impacted the Old Spice viral video campaign!) [...] </description>
		<content:encoded><![CDATA[<p>[...] What will this mean for businesses that market on Twitter? For one thing, the new interface will render customizable twitter backgrounds obsolete so that cottage industry is now a bust (however, considering the number of twitter users that use third party apps exclusively, perhaps this isn’t a huge loss). On the other hand, brands that utilize multimedia content now have a new channel that is friendlier to their products. Expect more innovations with viral video and Twitter in the coming months. (Imagine how embedded video would have impacted the Old Spice viral video campaign!) [...] </p>
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