435 Digital Interactive Marketing Blog
Website Traffic as a KPI: Pros and Cons
Our last edition of “What’s Your (SEO) KPI?” focused on why “Search Rankings are a Terrible Performance Indicator.” This week, we will be discussing the pros and cons of using overall website traffic as a measure of your site’s key performance indicator (KPI). “Traffic,” in general, means the number of people that are visiting your
Hashtag your heart out, Facebook
Like it or not, Facebook is finally rolling out Hashtags. Back in March, we started to hear rumblings that Hashtags would come to Facebook. Since then, we have been patiently waiting to see how this would affect users, and especially brands, while serving an actual purpose for the social network. Essentially, the point of the
Meet Nik Wenzel – Web Developer
We’re excited to announce the addition of Nik Wenzel (developer, IT specialist, and opera singer) to the 435 Digital team. He’s hit the ground running and is already busy creating new web solutions and making sure our clients’ sites are humming smoothly. While he doesn’t sing at his desk (yet…), we’re all pretty sure we
Account Representative – SBS
ROLE An Account Representative for the 435 Digital is responsible for supporting a sales team and their accounts to maximize sales efficiencies, increase revenue and enhance customer satisfaction. This role embraces all fulfillment related tasks that take place pre and post sale for a digital services sales team, while providing superior customer service to our
Facebook Graph Search: Best Practices
It’s time to become familiar with Facebook Graph Search. On January 15, 2013, Facebook released Graph Search. This is Facebook’s first attempt at a search engine and is only available to a limited set of users at this point, but will gradually roll out to more over time. Facebook Graph Search is based on a