435 Digital Interactive Marketing Blog
Learning Paid Search: Just Start Somewhere
Research paper. Marathon training. Your Paid Search campaign. Whether or not you can remember the topic of your college thesis paper or the first long run of your marathon training, can you recall what the hardest part was? Most people would say it was the beginning. If this is the reason you’re procrastinating with starting
SEO Tools for Beginners
Learning the principles of SEO and using SEO tools well can be daunting for beginners. The alphabet soup of acronyms and industry jargon alone can take months, if not years, to understand. In addition to the learning curve associated with all the terminology, a beginner SEO needs to be careful to fill their tool belt
Mobile Content = Web Content
So you need to provide a good experience of your site on all devices, including mobile. Where do you begin? Somewhere you’ve heard the idea that you should provide different or less content on your mobile view than on your full site view. That misperception stems from the idea that people going online on a
435 Digital to Co-Host Social Media Week Chicago
435 Digital is excited to announce our involvement, alongside Zócalo Group, in hosting Social Media Week Chicago this year, September 23rd-27th. Social Media Week has gained momentum over the years, spreading to cities across the world, including Barcelona, Berlin, Bogotá, London, Los Angeles, Mumbai, São Paulo, Torino and Toronto. This year’s theme Open & Connected:
Tragedy Strikes: What’s Your Social Media Plan?
When a tragic event takes place around the world, social media is one of the first places people go for news and information. Within seconds of a tragedy, people reach for their smartphones and tablets. Everyone’s news feeds quickly fill up with trending topics and all the latest updates. The majority of social media users