How’d you get to where you are today, working at 435 Digital?

I oversee all sales, marketing and operations of 435 Digital and have an extensive background in digital sales and launching successful start-ups. Before 435 Digital, I was overseeing all online and mobile sales for Chicago Tribune’s brands, including ChicagoTribune, Metromix, Triblocal, and ChicagoNow. As the first sales manager of ChicagoNow, I developed several strategies to monetize the innovative blog network. Under my guidance, ChicagoNow was profitable in less than one year after its launch.

Before joining Tribune in 2009, I launched the interactive sales team at Fox Chicago and in less than one year, my team generated $1.2 million in revenue. Previously, I oversaw all sales for HuntingNet.com, the world’s largest hunting website. At Midwest Outdoors, a TV show about hunting and fishing, I worked in production, sales and did on-camera work.

What is your favorite YouTube video?

My favorite YouTube video is “Bob Knight Top 10 Soundbites”
http://www.youtube.com/watch?v=1Onfzet1xxs&feature=related

Who is your favorite person to follow on Twitter and why?

@TheOnion – They’re the best headline writers in the business.

What is your favorite thing about Chicago?

The Billy Goat, I really go for the burgers.

Twitter/LinkedIn Info

Twitter: @bmcd72
LinkedIn: http://www.linkedin.com/pub/bob-mcdonald/2/202/a00

What do you love about your role as the Director of Sales, Marketing and Operations at 435 Digital?

435 Digital is a labor of love for me which started with coming up with the concept and bringing it to life.  Have the resources of Tribune behind 435 Digital gives us a competitive edge and makes coming to work an enjoyable experience.  And the people I work with are just awesome.

435 Digital

435 Digital is the interactive agency arm of the Tribune Company and helps businesses build and promote brands on the web through web development, SEO, social media, and SEM.

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